Business Innovation for the Digital Age

Unlocking transformational growth by harnessing the power of technology and data within the customer experience and business model.
Create Your Digital Roadmap
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The Books

Bricks and Clicks
Master of None

Hudson Bricks and Clicks

Bricks and Clicks: How We Drove Sonic into the Digital Age is more than a story behind Sonic Drive-In’s evolution from a classic 1950s drive-in to a market leader in the digital age. With rich storytelling and hard-earned lessons, actionable insights, and strategies you can use in your business, Cliff and Craig share their blend of innovation, customer focus, organizational alignment, and return-on-investment. Whether you lead a business, embarking on a journey of transformation, or navigating the challenges of emerging technologies, such as artificial intelligence, Bricks and Clicks will show you how a traditional brick-and-mortar company can keep up with the times and thrive.

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Hudson Bricks and Clicks

Strategists. Innovators. Mentors.

Clifford Hudson & Craig Miller

Cliff Hudson and Craig Miller, the visionary leaders behind Sonic Drive-In’s transformation, modernized the iconic American fast-food chain by blending Hudson’s forward-thinking leadership with Miller’s expertise in emerging technologies and business modernization. Together, they turned Sonic into a customer-first, tech-driven brand, reshaping the way we connect with customers in the 21st century.

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About Cliff & Craig
Clifford Hudson Headshot

Clifford Hudson

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Craig Miller

Get Your Free Chapter

Dive into the inspiring narratives, timeless lessons, guiding principles and universal frameworks for strategic planning and execution with a complimentary chapter of Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn how Clifford Hudson and Craig Miller redefined innovation and customer focus in the digital era.

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Learn from Leaders Who Transformed an Iconic Brand

Get bold, no-nonsense guidance to transform your business. Cliff and Craig bring decades of experience with dozens of top-tier brands in innovation, disruption, and technology, offering hands-on strategy and high-level insights to tackle your toughest challenges.

Speaking Engagements
  • Strategic Plan Overhaul. Rebuild your roadmap (within first 90-days) for long-term, sustainable growth.
  • Customer-Centric Transformation. Turn outdated systems into engines for engagement and loyalty.
  • Leadership Development. Equip your team to embrace change and lead with confidence.
  • Emerging Technologies. Adopt and operationalize new solutions at the right time, including Artificial Intelligence.

Listen to Bricks and Clicks

Join Craig and Clifford as they explore leadership, innovation, and customer experience in the Bricks and Clicks Podcast. Each episode features insightful conversations with industry leaders reshaping how we think about business in the digital age.

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Connect With Cliff & Craig

Connect with Clifford and Craig today for expert insights and strategies tailored to your unique challenges. Let’s start a conversation and chart the path to your success.
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